Sunday, September 11, 2011

Onward and Upward

I have to say that being a new business (co)owner has been a fun journey!  We started off just making jewelry as a pastime, so it's really cool seeing our little hobby transform into a serious business.  We're always brainstorming new ways to become more professional and successful.  As business partners, mom and I make the perfect pair because we each contribute different skills and knowledge.  She has great business-sense and accounting expertise (thank God, lol), while I am focused on the branding and marketing side of things.  For example, mom developed an amazing numbering system for tracking our inventory, whereas I've been thinking about how to improve the way we present our pieces.  This is my latest project:

Ta-da!  Hooray for hang tags, lol.  Seriously, though, I think they're almost as important as business cards, when it comes to branding.  We can't always count on having our own showcase in boutiques, so at least this way, we can still distinguish our pieces and familiarize customers with our name.  Plus, it's a step up in professionalism.  Oh yeah, in addition to the hang tags, I also plan on creating similar display cards for our earrings. :)

On another subject, check out what we just listed on Etsy!

This Honey Quartz & Tourmaline Cluster Sterling Silver Necklace is part of a necklace and earrings set that mom recently designed.  We're going to add the matching earrings on Etsy tomorrow, so be on the lookout for that!  It's almost time to start shopping for the holidays, and I think this set would make an awesome gift!  I know I wouldn't complain if I received it, lol.

I think that's about it for now.  However, I should have a ton of stuff to share with you soon because...we're just a few days away from a shopping trip to NYC!!  I can't wait to hit up Metalliferous, Dikra and the bead shops in the Fashion District to load up on supplies!  Big Apple, here we come, haha. :)


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